Privacy Policy

1. Information We Collect

1.1 Automatically Collected Information

When you visit Trend Of USA, we may automatically collect certain information through Google Analytics and standard web server logs, including:

• IP address (anonymized)
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring URLs (how you found our site)
• Device type (desktop, mobile, tablet)
• Geographic location (country/region level only)

1.2 Information You Voluntarily Provide

We do not currently have user registration or account creation on our website. However, you may voluntarily provide information if you:

• Contact us via email
• Submit a comment or inquiry through any contact form

In such cases, we collect only the information you choose to share (e.g., name and email address).

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. The types of cookies we use include:

• Essential Cookies: Necessary for the basic functioning of the website
• Analytics Cookies: Used by Google Analytics to understand how visitors interact with our site
• Affiliate Cookies: Placed by our affiliate partners (Amazon Associates, AWIN, Impact, Skimlinks, FlexOffers, and similar networks) to track referrals and purchases

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect website functionality.

2. How We Use Your Information

We use the information collected for the following purposes:

• To analyze website traffic and improve our content and user experience
• To understand which articles and topics are most valuable to our readers
• To administer and maintain our website
• To comply with legal obligations
• To respond to your inquiries or communications
• To track affiliate link performance and generate affiliate commissions

3. Affiliate Marketing Disclosure

Trend Of USA participates in affiliate marketing programs. This means we may earn a commission when you click on certain links and make a purchase, at no additional cost to you.

Our affiliate partnerships include, but are not limited to:

• Amazon Associates Program
• AWIN Affiliate Network
• Impact Radius
• Skimlinks
• FlexOffers
• Other affiliate networks we may join in the future

These affiliate partners may place cookies on your device to track purchases. Each partner operates under their own privacy policy. We encourage you to review their respective policies.

Affiliate links are used in articles covering fashion, beauty, travel, shopping, brands, and news. Our editorial opinions are independent and not influenced by affiliate relationships.

4. Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze website traffic and usage patterns. Google Analytics uses cookies to collect information about your use of our website.

The information generated by these cookies (including your anonymized IP address) is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of our website, compile reports on website activity, and provide other services relating to website activity and internet usage.

You may opt out of Google Analytics tracking by:

• Installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout
• Adjusting your browser's cookie settings
• Using browser privacy modes

For more information on how Google uses data, please visit: policies.google.com/privacy

5. Third-Party Links

Our website contains links to third-party websites, including brands, retailers, and affiliate partners. We are not responsible for the privacy practices or content of these external sites.

We encourage you to review the privacy policies of any third-party websites you visit through links on our website.

6. International Users

Trend Of USA is operated from and primarily targets audiences in the United States. However, we welcome readers from around the world, including the United Kingdom, Canada, Australia, and other countries.

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

6.1 GDPR (European Union / UK Users)

If you are located in the European Economic Area (EEA) or United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ('right to be forgotten')
• Right to restrict processing
• Right to data portability
• Right to object to processing

To exercise any of these rights, please contact us at contact@trendofusa.com.

6.2 CCPA (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect
• The right to delete your personal information
• The right to opt-out of the sale of personal information
• The right to non-discrimination for exercising your rights

We do not sell personal information to third parties.

7. Data Retention

We retain analytics data as configured in Google Analytics (default: 26 months). Any personal information you directly provide (e.g., via email) is retained only as long as necessary to fulfill the purpose for which it was provided or as required by law.

8. Children's Privacy

Trend Of USA is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at contact@trendofusa.com and we will take steps to delete such information.

9. Security

We take reasonable measures to protect the information collected through our website. However, no method of transmission over the internet is 100% secure. We cannot guarantee the absolute security of any information you transmit to us.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will update the 'Effective Date' at the top of this page. We encourage you to review this policy periodically.

Your continued use of our website after any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• Website: https://trendofusa.com
• Email: contact@trendofusa.com